Getting Started with FEXmagnet

FEXads builds and runs Facebook and Instagram ad campaigns for life insurance agents: final expense, IUL, and mortgage protection. FEXmagnet is the client portal that comes with it. The ads run inside your own ad account, a real person builds every campaign by hand, and every lead comes to you by text and email the moment someone submits the form. This guide walks through the whole thing, from your application to your first lead.

1. Apply at FEXads

Start at fexads.com. The application is short: what you sell, the states you work, and a phone number. Nick texts you back personally. FEXads is for licensed agents already selling $5,000 or more a month in annual premium (AP) who can fund $50 a day in ad spend. If you are under that, start at BuyFEXLeads.com. Once you sell a policy from those leads, reapply. If it is a fit, you pay the setup fee and we get to work. There is no separate portal subscription.

2. Give Us Access to Your Meta Business

You add FEXads as a partner on your Meta Business, with access to your Facebook page and the ad account the campaigns should run in. A few things worth knowing:

• You keep ownership. The page, the ad account, and the pixel stay yours. We are a guest with permission to build, not the owner.
• No page yet? Create a plain business page for your agency in Facebook first. It takes a few minutes.
• Ad account needs a payment method. Meta bills the ad spend to the card on your ad account, the same as any campaign you would run yourself.

3. Tell Us How You Sell

Before anyone builds anything, we ask about how you sell and who you want the ads to reach. This is what the campaigns are built from, so give real answers. Vague answers produce a vague campaign.

4. Ads Go Live

We build your website, audit the ad account, set up the pixel and audiences, and write three ads. Campaigns are live within 5 business days. You run at least $50 a day in ad spend, and Meta bills that to your own card. FEXads never takes a percentage of it.

5. Sign In to FEXmagnet

Your portal login shows spend, leads, cost per lead, sales, and profit, updated every night, plus your live campaigns and ads. It is for numbers only. If you want a change to a campaign or the budget, text Nick and the FEXads team handles it.

6. Work the Leads

Once the ads are live, each lead arrives three ways at the same moment: a text to your phone, an email to your inbox, and a new row on the Leads page in the portal. Call fast. These people just filled out a form on your ad, and the first few minutes are when they answer. Our follow-up system covers the cadence after that first call.

If you run a CRM like GoHighLevel, you can also have leads forwarded there so they land in the pipeline you already use.

7. Log Your Sales

When a lead buys, log it in the portal. It takes one click, and it matters more than it sounds. Your first logged sale is also when the monthly fee starts. Meta's ads optimize toward whatever you tell them counts, and if all it ever sees is form submissions, it will find more people who fill out forms. When it sees which leads became policies, it starts looking for more people like your buyers. The agents who log sales consistently get better leads over time from the same budget.

What Stays Yours

Everything. Your Facebook page, your pixel and the data it has learned, your ad account, and every lead that ever came in. If you cancel, we disconnect and you keep all of it. That is the difference between running your own ads and buying leads from a vendor: stop paying a vendor and the leads stop, and you walk away with nothing. Stop paying us and you still own the machine.

Tips for the First Two Weeks

• Answer the intake questions like you would brief a new assistant. We cannot read your mind.
• Give the campaign time to learn. The first several days are Meta finding its footing. Judge the campaign on a couple of weeks of leads, not the first two.
• Call within minutes. Speed to lead is the biggest lever you control.
• Log every sale. It is how the ads get better.