IUL
Done-for-you IUL ads. Controls in your hands.
IUL campaigns that pull people who want to talk about cash value, built in your own ad account and approved by you.
One flat monthly fee. No contract. Cancel and keep every asset.
The problem
What you're dealing with right now.
IUL lead vendors sell curiosity, not intent
Most "IUL leads" are people who clicked a retirement quiz. Long sales cycle, low intent, and the same list is sold across the country.
Generic ad agencies run generic angles
An agency that also runs dentists and roofers does not know how to speak to a 45-year-old about tax-advantaged cash value without tripping compliance.
No data compounding
If the campaigns run in someone else’s account, your pixel never learns who your buyers are. Every month starts cold.
The answer
How FEXads solves it.
Angles written for the IUL conversation
Creative built around the real reasons people buy IUL — tax-free retirement income, living benefits, protection plus growth — with qualifying questions on the form so tire-kickers filter themselves out.
You approve, you set the budget
Every ad waits for your sign-off. Want to raise or lower the daily budget? Text us and it is changed the same day.
Sales become purchase signals
Log a sale in the portal and it is sent back to your pixel. Meta starts optimizing toward people who buy policies, not people who fill out forms.
Pricing
One flat fee. Never a percentage.
Most ad agencies charge $2,000 to $5,000 a month and lock you in for six months or more. FEXads is a flat fee, month to month.
$700one time
Setup. We build your campaigns, instant forms, and lead delivery inside your own Meta ad account.
$500/mo
Management. The same flat fee at any ad spend. Portal access is included.
Ad spend is paid directly to Meta from your own account. No contract. Cancel anytime and keep every asset.
Questions
Straight answers. No sales pitch.
No. Your ads use Facebook instant forms, so leads come straight to your phone and email. Facebook does require a privacy policy link on the form. If you have a site, we use yours. If you do not, we build a one-page site with a privacy policy for a one-time $200, and it is yours to keep.
No. Buying leads is renting. Here the campaigns run inside your own Meta ad account, so the pixel data, the audiences, and every lead belong to you from day one. We build and manage; you own.
A person who runs life insurance ads every day. Campaigns, audiences, instant forms, and creative are hand-built inside your account. Nothing is generated or launched by software on its own, and every ad waits for your approval before it spends a dollar.
$700 one time for setup, then $500 a month flat, at any ad spend. Ad spend is paid directly to Meta from your own account. We never take a percentage of spend, and portal access is included. You apply and pay through FEXads, our ad-management service.
We remove our own access to your Meta assets. Your page, pixel, ad account, campaigns, and lead history stay exactly where they are. Month to month, no contract.
Yes. Different audiences, different creative, and longer lead forms with qualifying questions, because IUL buyers are younger and the sale takes more than one call.
Yes. Each is a separate campaign in your account with its own budget. The monthly fee stays the same.
Still have a question? Email us directly.